Selected Projects
Run Your Money
Robinhood
Overview
Led the launch of Robinhood's first ever brand campaign, on the heels of a massive loss of trust among their core audience from the GameStop short squeeze. Created a full-funnel campaign and influencer partnerships to recognize the legitimacy of retail investors and attract them back to the app by positioning them in the drivers' seat of their finances.
Key Results
Over 30% stock price increase in first month of campaign
Highest lift in "Robinhood is a trustworthy company" metric
Over 10% lift in brand awareness
Overview
Led the global, full-funnel campaign development for Buy Better, Wear Longer - Levi's sustainability initiative, boldly encouraging consumers to buy responsibly and consider secondhand shopping. The campaign was delivered globally, with regional guidelines to activate via events, social, influencer partnerships and traditional media.
Key Results
103 press mentions globally
The best tested spot in over 20 years with Levi's long-term testing partner
Recognized by the UN Climate Change-convened Fashion Charter
Overview
Led the development of Rivian's R2 and top-secret R3 announcement campaigns, unveiled at a live event and streamed by millions. Positioned Rivian as the ultimate vehicle for human experience and adventure (which doesn't always take place in rugged terrain), differentiating the innovative brand from traditional automotive.
Key Results
Over 68,000 R2 reservations the day of livestream, 3x KPI
13% increase in stock price during the live stream alone
Over 500,000 live viewers
Overview
We realized one of the biggest threats to pizza quality wasn’t in the kitchen - it was the road on the way to your home. So we helped Domino’s repair potholes across America, turning a surprisingly real customer pain point into a campaign people couldn’t stop talking about. We created a website for submissions, tons of social assets and a TV campaign to support.
Key Results
4x Cannes Lion winner + Titanium Lion shortlist
Over 1B earned media impressions, including a tweet from Bernie Sanders :)
Potholes paved in all 50 states
Overview
To launch Infosys’ partnership with Rafael Nadal, we created Champions Evolve, an AI-powered global campaign that visualized how elite athletes adapt over time. Using reconstruction technology, we transformed Rafa across eras of his career to dramatize the idea that lasting success requires constant evolution.
Key Results
Clio Award winner
Named as a Kantar top 20 most valuable B2B brand after campaign launch
Led to additional tennis partnerships with Iga Świątek and now Carlos Alcaraz
